Samsung VXT + YoYo: Making In-Store Screens React to Shoppers

Samsung VXT runs what your screens show; YoYo makes them react to what shoppers do. A customer lifts a product, and the screen next to it switches to that product's video. That's interactive digital signage. 

What is YoYo for VXT

YoYo is software from ScreenCom Group that turns real-world actions into on-screen content. When a sensor fires, YoYo passes the trigger on, so the right content plays on one screen or many.  

 YoYo can be triggered by:

• NFC stickers and tags

• Nexmosphere sensors: lidar, touch buttons, physical buttons, air presence and distance sensors

• Webhooks, for triggers from other systems 

One installation supports up to 32 sensors.  

Why combine Samsung VXT and YoYo?

VXT decides what the screen shows; YoYo decides when it changes. VXT's Event Manager switches to a set page or layout in VXT Canvas when a signal arrives through the serial port (VXT Event: Serial Port). Event triggers are part of the P Series subscription (VXT feature guide).

In short: VXT runs the content, Nexmosphere in combination with YoYo makes it react, and Sensmi tells you whether that reaction paid off.

How VXT and YoYo work together

YoYo detects what happens in the store, and VXT decides what the screen shows. A typical interaction runs like this: 

1. A customer acts

They lift a product, tap an NFC tag, press a button or walk up to the shelf.

2. The sensor fires

The NFC reader or Nexmosphere sensor sends a signal to YoYo.

3. YoYo sends the trigger on

It passes the trigger to VXT, for one screen or many.

4. VXT switches the content

The Event Manager plays the page or layout in VXT Canvas linked to that trigger.

5. Default content plays in between

When nothing is triggered, the screen shows its regular content.

Before you start, map each trigger to its content: which sensor, which product, which page in VXT Canvas, and what plays when nothing happens. The same trigger can do a second job: Sensmi records it, so you can measure what happened.

VXT and YoYo use cases for retail screens

YoYo is built for moments when a shopper's action should change the screen. 

Want to see what your screens could do? Try the VXT interactive demo and click through the platform at your own pace. 

Measuring VXT and YoYo results with Sensmi

Every YoYo interaction creates data: the trigger type, the time, the duration and the screen ID. It's collected in the background without affecting playback. 

Sensmi turns that data into dashboards. You see which products get lifted most, when, and for how long, then adjust your VXT content to match.

Getting started with VXT and YoYo

You need five things: a VXT licence, compatible Samsung screens, a YoYo license, sensors and content for each trigger. 

1. VXT CMS licence.

Event triggers come with the P Series, not S Series (VXT feature guide). 

2. Compatible screens.  

Samsung displays running the latest VXT Player firmware (Compatible hardware and devices). 

3. A YoYo license.  

The YoYo device, NFC reader and 5 NFC stickers, plus the yearly YoYo subscription. 

4. Sensors. 

NFC tags or Nexmosphere sensors, up to 32 per installation. 

5. Triggers and content. 

Build a page or layout in VXT Canvas for each trigger, link them in the Event Manager, and set default content for when nothing happens. 

Ready to plan your set-up? Our VXT consultancy team helps you choose the right licence, sensors and YoYo license.