Samsung VXT + Sensmi: Turning Screen Interactions into In-Store Insights

Samsung VXT runs what your screens show; Sensmi shows what your visitors do in front of them. Together they close the loop between in-store content and real customer behaviour, so you can see which messages draw people in, hold their attention and lead to a product pick-up.

VXT already tells you what played and when through Proof of Play. What it does not give you is a dashboard of traffic, dwell time, engagement and conversion around the screen. That is the gap Sensmi fills for Samsung VXT users.

Want to see what your screens could tell you? Try the VXT interactive demo and click through the platform at your own pace. 
 

What is Sensmi?

Sensmi is a cloud analytics platform for physical stores. It collects data from cameras, footfall counters, touchscreens and other sensors, and turns it into dashboards — the in-store equivalent of web analytics.

Sensmi is hardware- and CMS-agnostic. It works with sensor brands such as Nexmosphere, BrightSign, FootfallCam and Xovis, and it scales from one location to more than 1,000.

Why combine Samsung VXT and Sensmi?

VXT reports what the screen did; Sensmi reports what people did. VXT's Proof of Play exports to Excel and relies on outside tools for charts (VXT reporting tools). Sensmi is that tool, built for retail.

In short: VXT runs the content, YoYo makes it react, and Sensmi tells you whether that reaction paid off. 

How VXT and Sensmi work together

One sensor event does two jobs. VXT uses it to change what the screen shows; Sensmi records it to measure what happened. 

A shopper lifts a product: VXT Player switches to that product's video, and the same event lands in Sensmi's dashboards. Content itself is still created and scheduled in VXT CMS and Canvas. 

Want to see one sensor event do two jobs? Book a demo and we’ll walk you through VXT and Sensmi in action.

What you can measure with Sensmi

Sensmi tracks five core retail KPIs (BlueZoo × Sensmi). Each one maps to a question about your VXT content. 

Sensmi use cases for VXT screens

• Lift and learn.  

A shopper picks up a product; a sensor tells VXT to show that product's video. Sensmi counts every lift and shows which products get picked up most — and which videos make people stay. 

• A/B testing content.

Run two versions of a promotion in VXT across similar stores. Sensmi compares dwell time and engagement, so you keep the winner.

• Placement and layout.  

Traffic and OTS show whether a screen sits where people actually walk. Move it, then compare before and after. 

• Proving value to brands.  

Combine VXT Proof of Play (it played) with Sensmi audience data (people saw it and engaged) for retail-media and supplier reporting. 

• Network health.  

Sensmi's device monitoring flags a sensor that stopped sending data, before your reports go quiet. 

VXT and Sensmi privacy together with GDPR 

Both platforms measure audiences, not individuals. The privacy set-up depends on which features and sensors you choose:

• On the VXT side: Crowd Count, a VXT feature, stores or sends no personal data, device names or images, and is designed for GDPR compliance (Crowd Count).

• Interaction sensors (product lifts, buttons, presence) record events, not people.

• Camera-based sensors need the most care: check how images are processed and inform visitors in store.
  

Getting started with VXT and Sensmi 

You need a VXT licence, compatible Samsung screens, sensors and a Sensmi account. Then you link them together.

1. VXT CMS licence.

Crowd Count and event triggers come with the P Series (VXT P Series).

2. Compatible screens.

Samsung displays running the latest VXT Player firmware (compatible hardware).

3. Sensors.

Product-lift, presence or button sensors (for example YoYo or Nexmosphere), footfall counters or cameras, depending on what you want to measure.

4. Sensmi account.

Packages scale from one location to 1,000+.

5. Set up triggers and dashboards.

Link sensor events to content in the VXT Canvas Event Manager, then build your Sensmi dashboards and reports.

Ready to plan your set-up? Our VXT consultancy team helps you choose the right licence, sensors and Sensmi package.