Samsung’s latest digital signage content management system, VXT 4.0, was officially announced during Integrated Systems Europe (ISE 2026), with a live reveal event held on February 4 at 6 pm at Samsung’s booth. This new release represents a significant advancement in cloud-native CMS technology, designed to enhance digital signage with a fresh, user-friendly interface and powerful AI-driven tools.
VXT 4.0 builds on Samsung’s extensive experience in digital signage, offering a fully cloud-based platform that simplifies content and device management. The setup process is streamlined, requiring only scanning a QR code and entering a six-digit pairing code to register new devices removing the complexities traditionally associated with digital signage deployments. This cloud-only approach eliminates the need for on-premises servers and manual updates, helping businesses reduce costs and IT overhead.
The platform supports multiple operating systems including Tizen, Android and Windows, with additional OS support expected to follow. Its deep integration with Samsung Knox security and SmartThings IoT connectivity sets industry standards for secure and connected digital signage networks. Multiple ISO certifications, including ISO 27001 and 27701, further reinforce VXT 4.0’s suitability for enterprise and regulated environments.
VXT 4.0 enhances workflow automation and device management, enabling businesses to deliver engaging visual experiences with greater efficiency. Samsung’s approach with VXT focuses on tight integration between hardware, operating system, security stack and CMS. Rather than competing to be the feature-richest platform, VXT emphasizes reliability, ease of deployment and global scalability. This focus makes it an ideal choice for businesses seeking a dependable, scalable and easy-to-use cloud CMS.
With VXT 4.0, businesses of all sizes can enjoy a faster, smarter and more adaptable CMS designed to meet today’s evolving needs in retail, hospitality and corporate environments. The platform’s open ecosystem allows seamless integration with third-party applications, unifying existing business tools within a single management experience.
This next-generation platform combines ease of use, powerful AI-driven content creation, and flexible device management to help users create stunning visual experiences effortlessly. VXT 4.0 is a bold step forward in digital signage technology, making advanced content management more accessible than ever before.
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