Creating professional signage content the old way takes a brief, an agency, a shoot, and a long edit. The cost and time involved tend to keep the same hero asset on rotation longer than it should be.
Samsung unveiled Samsung VXT 4.0 at Integrated Systems Europe (ISE) 2026 in Barcelona on 4 February 2026. The headline feature is Samsung VXT AI Studio. The app turns one product image and a short prompt into a signage-ready video, inside the CMS your team already uses.
Want to see Samsung VXT AI Studio in action? Book a demo and see how fast your team can go from one product image to a live screen.
This new AI Studio is a generative AI app embedded in Samsung VXT 4.0. It produces a video of up to eight seconds from one product image and a text prompt. The output can be upscaled to 4K UHD at 60 frames per second.
The tool sits inside VXT Canvas, the content creation tool in the CMS. Marketing, content, and IT teams can use it without specialist video skills. The finished video is scheduled and pushed to screens from the same place.
It is sold as a separately priced, usage-based add-on on top of the Samsung VXT subscription.
A signage workflow usually moves through five stages: brief, create, schedule, deploy, and measure. In a stitched creative stack, the first two stages happen outside the CMS.
AI Studio pulls the create stage inside. You upload the product image and write the prompt in Samsung VXT. The generated video lands in the same media library as every other asset.
From there, the rest of the flow is unchanged. The video goes into a layout in Canvas, you schedule it, and you push it to a screen group.
Most generative video tools start from a text prompt alone. The output is unpredictable and rarely matches an existing brand asset.
AI Studio works the other way around. You supply the product image first. The prompt describes the scene, motion, or message around it. The model uses the image as the visual anchor, then generates motion, background, and lighting around it.
That matters for any team whose product on screen needs to look like the product on the shelf.
AI Studio includes an "Optimise for Spatial Signage" mode. Samsung Spatial Signage uses lenticular lens technology to deliver 3D content without glasses, on the Samsung SMHX series. Content for these screens needs careful depth, shadow, and margin treatment.
When the mode is on, the AI refines depth, shadows, margins, and background treatment to strengthen dimensional perception. Most generative tools built into a CMS target standard 16:9 panels. This one was built with glasses-free 3D in mind from the start.
The walkthrough below covers the default flow inside Samsung VXT 4.0.
Sign in to Samsung VXT and select Canvas from the main menu. Set portrait or landscape to match your screen layout. Tick "Optimise for Spatial Signage" only if the target is a Samsung SMHX glasses-free 3D panel.
Choose AI Studio from the Apps menu inside Canvas.
Drag a single, high-resolution product shot into the upload area.
Describe the scene, the motion, and the mood.
The app produces videos. Review it in the preview window before saving. You can edit the prompt afterwards, but this will cost extra credit.
Save the video to your Samsung VXT media library. Drop it into a layout, schedule it, and push it to your screen group.
Ready to run this on your own screens? Book a demo and we will walk you through it live.
You know the drill. Midjourney for the still, Runway for the video, Adobe Premiere for the cut. The result can look great, but getting there is a pain.
You are jumping between tabs, exporting files, re-uploading them, fixing aspect ratios that never quite match your screen layout. And after all that, you still have to bring the asset into your CMS manually.
Samsung VXT AI Studio cuts out entirely. The image goes in, the video comes out, and it lands in the media library at the right aspect ratio. The licence sits inside the platform your team already uses, instead of three separate subscriptions with per-seat fees.
Generative AI introduces three brand risks: intellectual property exposure, hallucinated detail, and brand-tone drift. Each one matters more when they are on a public screen.
New AI Studio feature lowers the IP risk by anchoring your own product image. The model is not asked to invent a logo or label from scratch. It works around the asset your brand already owns.
Hallucinated detail and brand-tone drift are harder to design. A short prompt template, a brand-asset library, and a human approver before publishing all help. Samsung has not published detailed behaviour for prompt-level guardrails.
This is the opposite direction to Broadsign's AI Assistant, which reviews incoming creatives from advertisers. AI Studio creates outgoing creatives for the screen owner.
Samsung VXT and Samsung MagicINFO sit alongside each other in the Samsung signage portfolio. Each one fits a different customer profile.
Samsung VXT is cloud-native and runs on Samsung Signage displays with Tizen 4.0 OS and above, model S6 and newer. It can also run on other devices through VXT Player. AI Studio is part of Samsung VXT 4.0. Samsung MagicINFO supports older Tizen versions and an on-premise deployment option, which suits estates with existing local infrastructure.
Samsung MagicINFO is approaching end of life, and Samsung VXT is the cloud-native successor. Customers still on Samsung MagicINFO should plan their migration in good time to avoid disruption to live signage estates.
Samsung VXT, Samsung MagicINFO, and Samsung LYNK Cloud are all ISO 27001 and ISO 27701 certified. VXT Services and MagicINFO Services both support customers across deployment, training, and integration.