Wondering how to reduce customer wait times and improve service efficiency whilst cutting maintenance costs? A major European airport achieved all three objectives with Samsung VXT RM P Series—a powerful digital signage solution delivering impressive results across multiple industries.
Keep reading to discover how this technology could transform your facility.
A major European international airport hub, serving over 30 million passengers annually, faced significant challenges with congestion and inconsistent information delivery across its vast terminal complex. The airport identified VXT’s RM P Series as the ideal solution for their digital transformation initiative due to its advanced real-time monitoring capabilities and multi-screen enrollment features.
Within eight months of implementation, the airport achieved remarkable results. Using a combination of queue management sensors and passenger feedback surveys, they measured a 35% reduction in perceived wait times at security checkpoints. Satisfaction ratings, tracked through standardised Airport Service Quality (ASQ) surveys and reduced information desk queries, increased by 28%.
These measurable improvements have positioned the airport as a benchmark for efficient passenger processing in the aviation industry.
Curious about how digital signage could transform your passenger experience? Keep reading to discover exactly how this airport solved problems you might be facing too, or give us a call to discuss your specific challenges.
Established as one of Europe’s premier transportation centres, this international hub spans over 350,000 square metres and handles approximately 30 million passengers annually. The airport serves as a flagship terminal for a major global airline alliance and has consistently ranked amongst the world’s best airports, earning recognition for its architectural design and operational excellence.
The facility consists of a main terminal and two satellite terminals connected by an underground transit system. In recent years, the airport completed a significant terminal expansion project, adding new gates and increasing annual capacity. This physical expansion positioned the airport to accommodate growing passenger volumes but created new challenges in passenger flow management and information distribution across a significantly larger terminal footprint.
In 2023, the airport embarked on a digital transformation initiative aimed at enhancing passenger experience through technological innovation. The terminal had previously invested in various standalone solutions but recognised the need for an integrated approach to passenger management and communication to maintain their competitive position in the aviation industry.
The airport’s digital transformation team conducted a comprehensive six-month evaluation of potential solutions. Their assessment included live demonstrations from seven digital signage providers, technical capability assessments focused on integration capabilities, total cost of ownership analysis spanning a five-year period, and site visits to four international airports with similar passenger volumes.
Samsung VXT emerged as the clear choice based on several critical factors:
The airport assembled a dedicated implementation team to develop a tailored deployment strategy addressing its unique challenges. The project followed a structured three-phase approach:
1. Assessment and Planning Phase (6 weeks)2. Technical Implementation (12 weeks)
3. Staff Training and Handover (4 weeks)
Throughout the implementation process, the airport maintained open communication channels with the airport’s operations team, ensuring that the solution addressed specific operational requirements while minimising disruption to the busy terminal environment.
The phased approach allowed for continuous refinement of the system based on real-world performance data, with Samsung VXT experts making regular adjustments to optimise the solution for the airport’s specific environment.
The impact of the Samsung VXT RM P Series deployment at the airport has been substantial across multiple metrics:
| Metric | Improvement | Impact |
| Perceived wait times (Measured using checkpoint timestamps and quarterly passenger surveys) |
35% reduction |
Enhanced passenger satisfaction |
|
Overall satisfaction score |
28% increase | Improved terminal reputation |
| Missed connections | 23% reduction | Better passenger flow |
| Staff queries (Tracked via information desk logs across all terminal zones) |
31% decrease | Operational cost savings |
| Display downtime | 87% reduction | Continuous information delivery |
| Maintenance costs | 42% decrease | Operational savings |
| Energy consumption | 21% reduction | Sustainability improvements |
The advanced monitoring capabilities of the Samsung VXT RM P Series enabled the airport to implement a proactive maintenance strategy, virtually eliminating display outages that had previously disrupted passenger information delivery.
The airport management reports that operational efficiency gains have been particularly noteworthy. The multi-screen enrollment feature alone saved the operations team approximately 20 hours per week in management time compared to their previous solution. When multiplied across an entire year, the ROI becomes substantial.
CASE EXAMPLE: During a major system outage that affected check-in, the airport was able to use the Samsung VXT RM P Series to immediately identify which displays remained operational and redirect messaging to these screens. The early warning system detected power fluctuations in one terminal section 30 minutes before a partial power failure occurred, allowing the team to reroute critical passenger information to unaffected areas.
The real-time monitoring dashboard has become an essential operational tool, providing the airport management team with continuous oversight of:
Perhaps most importantly, the Samsung VXT RM P Series implementation has transformed the passenger experience throughout the airport. The system delivers clear, consistent information at critical decision points. This has significantly reduced the anxiety and frustration previously associated with navigating the terminal complex.
Impressed by these results? Explore how you can Strengthen your Digital Signage with Samsung's VXT Powerful Benefits in our detailed guide to maximising your digital signage investment.
Transform your facility operations with VXT RM P Series—the premium remote management solution trusted by leading organisations worldwide.
Our advanced real-time monitoring, multi-screen enrollment and early warning system deliver the control and insights needed to revolutionise passenger experiences and operational efficiency. With a dedicated focus on hardware control, our solution ensures virtually no display downtime, significantly reducing missed flights and enhancing passenger satisfaction.
Samsung VXT RM P Series delivers enterprise-grade management features at an accessible price point.The early warning management system identifies potential issues before they affect operations, dramatically lowering service costs through proactive maintenance. The system provides proven ROI through reduced operational costs and improved passenger experience. Airports can also generate additional revenue by utilising digital displays for advertising space in retail and shopping areas.
Book a demo or get in touch with the VXT Services team to discuss how Samsung VXT RM P Series can help you achieve similar results at your facility.