Grabbing someone's attention in today's world full of stimuli and distractions is a challenge every marketing manager knows well. Attention span keeps shrinking rapidly. The analysis of top music hits from 1986 to 2015 showed that the length of a song’s intro has decreased from an average of 25 seconds to just 5 seconds. Today’s content consumers do not have the patience to listen to the intros of songs like “November Rain”, “Stairway to Heaven” or “Hotel California.”
So if consumers have no patience to listen to long music anymore, we get how they feel about our advertisement. With attention spans shrinking and competition growing, the need for engaging, effective communication tools has never been greater.
Digital signage brings bright screens and colourful content in front of customers. These powerful solutions help brands connect with audiences in real time. They increase sales and significantly improve the customer experience through dynamic visual communication. If you are considering Samsung VXT or have already implemented it, this blog will walk you through tips and tricks so that your investment delivers maximum value.
Advanced Tips and Tricks for Maximising ROI with Samsung VXT
2.1. Use the Right Message at the Right Time with Dynamic Content
2.2. Smart Scheduling Based on Targeted Approach
2.3. Proactive Monitoring to Minimise Downtime
2.4. Remote Management for Ultimate Freedom
2.5. Streamlined Collaboration Across Teams
2.6. Tailored Content for Every Industry
2.7. Monetise with DOOH Ad-Sales Integration
2.8. Get People to Interact with Your Screens
Why Digital Signage Works: Real Results and Real Numbers from Real Businesses
Additional Tips to Get the Highest ROI from Your Samsung VXT Investment
4.1. Keep Content Up to Date to Protect Your Investment
4.2. Avoid High IT Costs by Using Simple Tools
4.3. Track Results and Prove the Value
Trends come and go, but digital signage is not one of them. It is here to stay, constantly evolving and adapting, but firmly part of the future. Simply said, it is a proven driver of great business results, so continue reading because we will show you some real statistics that back up these claims.
The global digital signage market is expected to reach $23.05 billion this year and continue growing fast, at more than 10% each year. 60% of enterprises without it plan to implement it within the next two years2, which means that those who do not will fall behind massively.
Businesses using digital signage often report significant sales increases, improved customer engagement and reduced operational costs. Samsung VXT stands out as a leading cloud-based platform, offering powerful content creation, scheduling and device management - all accessible from anywhere. It is intuitive, easy to use and you do not need any coding or design skills. So if you decide to go ahead with it, continue reading to learn how to maximise your ROI, or talk to an Expert who can go more in-depth with you.
Static images are yesterday's news, and they are simply not enough anymore. Dynamic content such as videos, animations and live feeds commands higher recall rates and engagement. You’ll see some stats around this later in the article, so hold tight. With Samsung VXT’s intuitive Canvas, you can easily create and manage dynamic playlists. Rotate content throughout the day to target different customer segments at the right time, ensuring your displays are always fresh and relevant.
Samsung VXT’s scheduling tools go beyond simple rotations. Analyse your business’s peak traffic periods and schedule content that matches customer behaviour. For example, display breakfast promotions in the morning, lunch deals at midday and evening offers later on. This targeted approach keeps your messaging relevant and increases the likelihood of conversions.
A blank or malfunctioning screen can quickly erode the value of your investment. Samsung VXT offers advanced error reduction and fast recovery features. Set up automated alerts for device issues and use remote access for real-time troubleshooting. This ensures your messaging remains consistent and your brand maintains a professional image and your VXT investment delivers a strong Return on Investment.
Manage your entire signage network from anywhere, whether on a mobile device or PC. For businesses with multiple locations, this feature is invaluable. Update content instantly in response to local events, weather changes or trending topics, keeping your displays timely and engaging.
Samsung VXT’s Organisation and Workspace system simplifies collaboration. Assign roles, manage permissions and coordinate content across departments or branches. This streamlines workflows and ensures brand consistency, even in complex organisations.
Samsung VXT is not a one-size-fits-all solution. It offers industry-specific templates and features for retail, healthcare, education, corporate and hospitality sectors. For example, retail stores can highlight flash sales, while hospitals can display wayfinding or health tips. Create your content for your audience for greater relevance and impact.
Samsung VXT integrates with Digital Out-of-Home (DOOH) ad-sales platforms, allowing you to monetise your signage by selling ad space during off-peak hours. This can help offset operational costs and boost your Return on Investment, turning your digital signage into a revenue generator.
Touchscreens and QR codes turn viewers into participants. With interactive content in VXT, you can run surveys, ask for feedback, or show personalised offers. It is a simple way to make your screens more engaging and improve the customer experience.
These tips help you get more value from Samsung VXT. Use them to keep your content fresh, your screens working, and your team aligned. The goal is simple: better engagement, less waste and stronger ROI. Continue reading to see how businesses are already using Samsung VXT to increase sales, cut costs, and improve customer experience. We will share real numbers, show how VXT supports long-term Return on Investment, and explain which features make the biggest difference.
Digital signage is not just a trend. It works, and the numbers prove it. Businesses that use digital signage have seen sales increase by more than 30 per cent on average3. That is a strong sign that screens can have a real impact on a business when used well.
In retail, shops using digital signage report up to a 33 per cent rise in repeat customers. People are not just noticing the content, they are remembering it and coming back. This fits with research showing that dynamic content can reach recall rates of more than 80 per cent.4
Digital signage also helps with wait times. When the content is engaging, people feel like they are waiting less. Some businesses report a drop of up to 35 percent in perceived wait times. 5 This is especially useful in places like banks, clinics and service desks.
Interactive screens take it a step further. They can increase customer engagement by more than 30 per cent, especially when you use touch features or QR codes to let people take part. In busy retail areas, digital signage has helped increase foot traffic by up to 17 per cent. 6
There are savings too. Over time, switching from printed materials to digital screens can cut printing and staff costs by 30 to 50 per cent. The initial setup may cost more, but it pays off through better performance and lower long-term costs. 7
The main point is clear. With the right content and a clear goal, digital signage is the right tool to help you grow your business and stand out amongst competitors.
For those who want to know more, we prepared three additional tips that can help you get the best of your screens and the most out of your VXT investment.
Old content reduces impact. If people see the same message again and again, they stop noticing it. This means your screens are working, but not delivering. Use VXT’s scheduling tools to keep content fresh without extra work. Set a routine to check and update messages regularly. Small changes can make a big difference to how people respond.
Keeping content current helps you get a better return. If your messages stay relevant, people are more likely to act. That means more engagement, more sales and more value from each screen.
Worried about setup or training costs? VXT is built to be simple. It uses a drag-and-drop interface, so your team can create and manage content without help from IT. That means fewer hours spent learning systems or fixing problems, and more time focusing on results.
The easier it is to use, the faster your team can get value from it. This reduces running costs and shortens the time it takes to see a return. If you still feel like you need help, or you want to save time, we can help you get set up with VXT. Our onboarding service includes a full account setup, step-by-step guidance, and hands-on training. You’ll get a clear plan, support throughout and access to the tools and resources you need to start using VXT with confidence.
You cannot improve what you do not measure. Use clear metrics to track ROI. Look at sales uplift, how long people stay near your screens, how many come in, and what feedback you get. Compare these figures with your costs.
This helps you understand what works and what does not. It also helps you make a strong case for future investment, backed by real data.
Samsung VXT provides a range of features that not only streamline your digital signage operations but also reduce costs and make scaling easy as your business grows:
With VXT, you have complete control over both your content and devices from a single platform. This means you can update content, schedule displays and monitor performance without needing to switch between multiple systems. Whether you are managing one screen or hundreds, the centralised control saves time and ensures consistency across all your displays.
There is no need for expensive on-site servers or IT support. VXT operates entirely in the cloud, which reduces both upfront and ongoing costs. Updates and system maintenance happen automatically, meaning you can scale your signage network without worrying about hardware upgrades or server downtime. It is an efficient solution that grows with you.
With VXT’s mobile-friendly platform, you can manage your digital signage from anywhere, at any time. Whether you are in the office, at home or on the move, you can make instant changes, monitor performance or troubleshoot issues. This flexibility ensures that you can stay in control, even when you are not at the desk, saving valuable time and enabling faster reactions to changes.
Setting up content does not need to take long. VXT offers a wide range of pre-designed templates adjusted for different industries. Whether you are in retail, hospitality, education or healthcare, these templates make it easy to get started. Simply pick the one that best suits your needs and customise it in minutes. This reduces the time spent on design and ensures that your content is optimised for your sector.
For businesses with multiple teams or locations, VXT’s workspace management system makes it simple to organise and assign tasks across different users and departments. You can easily manage permissions, securing the right people to have access to the right tools. This centralised management streamlines operations and reduces the risk of errors, making it easier to handle complex signage networks as your business expands.
These tools work together to reduce the effort required to run your signage, helping you get results faster. By simplifying the management process, you free up time and resources to focus on content that drives engagement and ROI. With VXT, you can create, manage and scale your digital signage network efficiently and effectively, ensuring that your investment delivers maximum value.
The real value of digital signage lies in its return. VXT helps boost sales, reduce print and labour costs, and improve the customer experience. You can also generate new revenue by selling ad space.
VXT’s flexibility allows you to quickly adjust messages, so you stay relevant and responsive to your audience’s needs, without delays or extra costs. When used effectively, VXT becomes a powerful tool for business growth, not just a display system.
In a competitive market, your VXT investment should help you cut through the noise and deliver tangible results. Digital signage works best when used with a purpose. While the statistics are compelling, your own data will matter most. Measure, adapt and optimise. With VXT, staying on track and maximising value is simple.
If you want your screens to do more than just look good, focus on ROI from the start. With Samsung VXT, you are not just investing in a platform, but building a system that justifies its place in your budget.
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